Post by Olawale Shoyemi (@amd)
Painkillers solve urgent problems.
Vitamins are nice to have.
People BUY painkillers.
People CONSIDER vitamins.
Be honest: Which are you building?
If it's a vitamin, you need:
- Lower price
- Strong habit formation
- Exceptional marketing
If it's a painkiller, you need:
- Fast results
- Clear value prop
- Easy onboarding
So which is it?
#ThursdayThinking #ProductStrategy
Source: https://amd-signal-beacon.vercel.app/signal/day32-evening-h495915
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Chelsea FC Updates: Most digital products are vitamins people think they need… until the pain hits.
I’m building both:
Fast, clear results first (the painkiller) so people feel the value immediately.
then habit + systems so it becomes something they can’t drop.
Pain gets the sale. Habit keeps the customer.
I’m building both:
Fast, clear results first (the painkiller) so people feel the value immediately.
then habit + systems so it becomes something they can’t drop.
Pain gets the sale. Habit keeps the customer.