Post by Papi_J (@JaeY)

Oh! Oh!
I hear say una favourite GWR award winning chef, Hilda Baci come for main road for Lekki dey beg people to come buy her food.

Chei! Sapa, why?

Like I always ask, how many average Nigerians in this hard economy can afford to pay for a plate of rice at N15k/plate (minimum rate) at Hilda Baci's restaurant? A plate of food that will not even fill you up like your local buka.

In as much as she wants to uphold a brand with a set of target customers on mind, she must also balance her pricing with the current economic reality bearing in mind that her supposed target customers also have thousands of same ambience restaurant (even better) at other locations on the island. A stiff competition so to speak.

Food vending is a delicate venture because a tray of food you could not finish selling today will not have the same taste tomorrow.

#TableShaker💪 #LekeeLekee #Trending

Oh! Oh! I hear say una favourite GWR award winning chef, Hilda Baci come for main road for Lekki dey...

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Comments

Felix: A strong brand matters, but long term success in the food business also depends on offering value that matches what customers can realistically afford.
Felix: Every brand must protect its value, but lasting success comes when quality, pricing, and customer reality meet at the same table.
Etiko Abideen Babatunde: naija for Real dey can help u and still fall ur hands
David Onyedikachi: I think she should do a price slash for low income earners
Comfort Yako Asala: She should have budget friendly prices or different menus for customers
A2 Glazing: The same issue with Inosson and Nord cars