Post by Ismail Auwal Garba (@ismail_auwal_garba)

https://www.lekeelekee.com/articles/why-i-believe-obaigbena-named-his-social-media-platform-lekeelekee
Naming the platform LekeeLekee may therefore be more than an exercise in branding. It may be an act of return: a successful media entrepreneur going back to the name under which he first discovered what content could do. What began as a cartoon column earning ₦10 per drawing has returned as an African social media platform with global ambitions.

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