Post by The Insight Desk with Ismail Auwal (@theinsights)

Naming the platform LekeeLekee may therefore be more than an exercise in branding. It may be an act of return: a successful media entrepreneur going back to the name under which he first discovered what content could do. What began as a cartoon column earning ₦10 per drawing has returned as an African social media platform with global ambitions.

Naming the platform LekeeLekee may therefore be more than an exercise in branding. It may be an act...

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Comments

Joseph The Dreamer: Guys, read this and learn about the origin of the name Lekeelekee. It's an interesting story and gives you a better understanding of where the name came from.
AOJ: This article by Ismail Auwa is a must-read for every user here if you really want to gain insight into why Nduka Obaigbena (The Duke) named this social media platform LEKEELEKEE.