Post by Omotoso Taiwo Yemi (@Toshor)

Key Takeaway from Timaya that can help us in Achieving our Lekeelekee Red App Aims and Objectives.

Born as the youngest of 15 children in Port Harcourt, he had to fight hard just to be heard and find his own path, moving to Lagos was too expensive, forcing him to promote his early dreams while shuttling back and forth with very little money, lacking funds for major adverts, he printed his own CDs in small batches of 1,000, begged people to play his tracks, and pushed his music to Alaba, his 2005 breakout track "Dem Mama" captured a raw, true story of his struggles, launching his debut album True Story and establishing him as a massive African star.

The effort you’re putting in today to get likes, comments, and followers on your Lekeelekee Red App mirrors how Timaya once went door to door promoting his album, through persistence and consistency, "Dem Mama" became a global hit, and now he enjoys the rewards of that labor, whatever you do, consistency is what turns a struggle into success.

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