Post by Proshare (@Proshare)

Nigeria’s failure to qualify for consecutive FIFA World Cups carries a cost that extends beyond sporting disappointment. The country has forgone at least US$12.5m in qualification and preparation payments for the 2026 tournament, while losing exposure that supports sponsorship, broadcasting, tourism, merchandising and player development. The wider loss is difficult to quantify, but the commercial direction is clear.

In this OpEd, Victor Ogiemwonyi argues that Nigeria’s problem is not a shortage of talent, supporters or market potential. It is the absence of a credible administration capable of converting these assets into a functioning football industry. He calls for a stronger National Sports Commission, transparent football institutions, professionally managed leagues, independent clubs and meaningful representation for players, coaches, referees and commercial specialists.

Nigeria can participate in the global football economy only by treating the game as an industry built on integrity, infrastructure, competition and accountable management.

https://proshare.co/articles/nigeria-is-leaving-the-football-economy-to-others?menu=Finance&classification=Read&category=ARTS

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