Post by 🄰🅂🄷🄸 🄱🄷🄾🄼🄱🄷🄾🄼 (@AshiBhomBhom)

On my way to work this morning, I saw this billboard signaling the return of #BBNaija and I can't help but think of its impact from 2 sides.

Every year, Big Brother Naija returns and millions of Nigerians tune in with excitement. For a few weeks, timelines are filled with housemates, ships, evictions, and fan wars. In a country where many people are carrying the weight of economic hardship, it's easy to see why people welcome the distraction.

Entertainment has always been an escape, and there's nothing wrong with taking a break from reality. However, it becomes concerning when we're more informed about housemates than we are about policies, governance, and the decisions that affect our daily lives.

Perhaps Big Brother Naija isn't the problem. Maybe the real question is whether we've become too comfortable using entertainment to temporarily forget the leadership and systemic challenges waiting for us when the show ends.

On my way to work this morning, I saw this billboard signaling the return of #BBNaija and I can't he...

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Comments

99tmd: Entertainment is healthy, but it shouldn't distract us from paying attention to the issues that shape our everyday lives.
Gyang Isaac: The government allowing this because it takes away the minds of most citizens and makes whatever they're doing easier with less criticism.