Post by The Insight Desk with Ismail Auwal (@theinsights)

Perhaps that explains why I kept reading comments long after the matches had ended. I was not searching for football highlights. I was searching for patterns in human behaviour. I wanted to understand why so many people were attaching deeper meanings to ninety minutes of sport. What I found was a reminder that football remains one of the few global experiences capable of bringing together people who would otherwise never share the same conversation.

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