Post by Peter Ikechukwu Nwoji (@mcrifa)

If Peter Obi is such an insignificant entity as many political commentators would want the public to believe, why waste so much air time or valuable resources running him down? I marvel at this uniquely Nigerian phenomenon. When I handled some house hold brands, my clients and I didn't waste time or resources combating insignificant competitors. We focused heavily both with resources and mental exercises, on the main competitors. So, that's why I wonder. Is P.O an insignificant irritant or a major concern for the so-called big boys?

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