Post by Augustine Chiagozie (@pabloexchange)

🍏 Apple raises prices as the AI memory shortage gets worse

Apple has increased prices across 8 major products after surging memory chip costs, a problem CEO Tim Cook recently described as a "hundred-year flood."

The MacBook Air now starts at $1,299 (+$200), the MacBook Pro at $1,999 (+$300), while several iPads, iMacs, and Mac Studio models also received price increases of up to $1,300.
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The issue goes far beyond Apple.

AI data centers are consuming enormous amounts of DRAM and HBM memory, tightening global supply. More than 90% of the world's memory chips are produced by just Samsung, SK Hynix, and Micron.
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As AI companies continue buying every available chip, consumer electronics makers are paying more for the same components and passing those costs on to customers.
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The AI boom is no longer affecting only AI companies.
It's starting to reshape the prices of everyday technology.

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