Post by Regina Alaine (@Reyna_Nnamdi)
*📢📢📢 WE’RE HIRING!!!!!*
*PR/Marketing Manager*
*📍 Location: Lagos, Nigeria*
*💼 Employment Type: Full-Time*
*💰 Salary Range: 600-800k gross*
*🏭 Industry: Automobile Industry*
BBA MOTORS is seeking an experienced and commercially driven PR/Marketing Manager to lead and scale our automotive MCN and digital vehicle sales operations in Nigeria.
This role is designed for a high-performing leader with strong experience in automotive content marketing, social media growth, lead conversion, and local team management. The ideal candidate must understand the Nigerian automotive market, local consumer behavior, and how to convert digital traffic into measurable vehicle sales.
*Key Responsibilities:*
* Lead and oversee all operations of the MCN department with full accountability for departmental performance, profitability, growth, and execution.
* Develop and execute localized automotive content strategies tailored to Nigerian audiences across TikTok, Instagram, and other digital platforms.
* Manage the complete sales conversion funnel from traffic generation and customer engagement to lead distribution, follow-up, and vehicle sales conversion.
* Supervise and coordinate content creators, presenters, editors, marketers, sales support personnel, and operational staff.
* Build and maintain a high-performance operational culture with clear KPIs, accountability systems, and performance management processes.
* Establish strategic partnerships with local automotive stakeholders, influencers, media platforms, financial institutions, auto service providers, and related industries.
* Analyze operational, content, and conversion data regularly to optimize ROI, engagement, and lead performance.
* Ensure strict compliance with local advertising regulations, cultural sensitivity standards, and platform content policies.
*Requirements:*
* Minimum of 3 - 5 years proven experience in automotive digital marketing, automotive media operations, or dealership marketing management in Nigeria.
* Demonstrated success managing automotive TikTok, Instagram, or digital commerce accounts with measurable sales and lead-generation performance.
* Proven ability to create viral or high-performing automotive content and build strong online audience engagement.
* Experience managing cross-functional teams including content, operations, sales, and media personnel.
* Strong understanding of short-form video marketing, live-stream commerce, customer acquisition, and digital sales conversion.
* Existing network within the Nigerian automotive ecosystem, media industry, or related strategic sectors is highly preferred.
* Deep understanding of Nigerian market dynamics, customer behavior, local regulations, and cultural sensitivities.
*Preferred Candidate Profile:*
We are looking for a hands-on leader who combines operational discipline, creativity, commercial thinking, and strong execution ability. Candidates with experience scaling automotive brands through digital platforms will have a strong advantage.
*📩 Qualified candidates should send their CV and portfolio of relevant results/projects to hr@bbamotors.ltd
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