Post by Akanimo Michael George (@akanimogeorge)

"Marketing Communication Lessons From: Frank Edoho, Sandra & Chike Cheating Scandal:" Welcome To Business Class 001

"Firstly to sell anything in Nigeria to the greater population of people, tell a victim story behind your brand or become the solution to a victim's story and boost your brand doing that."

To begin with, check the streams of Chike across Sportify, Youtube and other streaming platforms since the story broke of Sandra's Edoho alleged infidelity with Chike while still married to Frank, you would think it will take a nosedive
but

there has been an increase in listeners, increase media coverage and his target audience and base which are women have endeared themselves to Chike including new fan base added to it.

WHY IS THIS SO?

When Frank told the story of his wife's infidelity with damming evidence, he spoke from the place of strength and hit a core in the women folk who feel victimized in relationships and marriage when Men maliciously ignore them with the statement

"I AM THE KING OF MALICE".

This made him the villian while Sandra Edoho became the Victim which women can relate with.

For "CHIKE", aligning with the VICTIM Sandra as seen by Women he could do no wrong as he is perceived by the Women folk as a support system for the chosen Victim hence boosting his own brand with increased new female fan base and online streams of his music.

You may fight with this but when the MARKET chooses its "VICTIM" to express emphaty: facts, evidence and even morals goes out the wind. Its just the way the World works; emotions rule over logic every time.

On the flip side, the other demography "MEN" see Sandra as the VILLIAN and Frank as the Victim because Men all around the world could easily tell their own experience with betrayal, emotional manipulation and lies unaccounted for not until Frank Edoho told his own story.

This is the reality of the World as this principle cuts across all sectors ranging from Politics, Business, relationships, marriage, Elections, Government, Social Activism and many more.

So the next time you want to improve and increase your brand, remember to create a Victim Story to your Brand and a Solution to the Victim's Story be it yours or another to boost your BRAND.

It works every time, watch this space as I give you real case examples like that of Frank Edoho's of how marketing communication & messaging works to increase your sales and empathy towards your business or brand be it personal or business even when you never intended it for any gain or reward.

I learnt this from reading and implement a book using A.I to increase my sales called "SALES AUTOMATION HACK".

To get this done in your business, personal or political image send the word "FRANK" and I will tell you how to go about it.

Good Night,
From: Akanimo M. George
Whatsapp: +2347044039232
Send a DM with the word "FRANK" to get started

0 likes · 0 comments · 0 shares