Post by Henry Emeka (@Emekus)
Facebook
Core strengths
Largest global user base: Over 3.07 billion monthly active users.
All‑purpose platform: Groups, Marketplace, messaging, events.
Strong network effects: Everyone’s family and friends are there.
Powerful advertising tools: Still the backbone of digital marketing.
Why it won
Became the default social identity layer of the internet.
Twitter (X)
Core strengths
Real‑time information: News, politics, commentary.
High engagement for discussions: Comments up 107% year
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