Post by Oyelu Obinna Emmanuel (@Oyelu)

Have you noticed that government institutions rarely change how they look — yet people recognize them instantly?

Governments maintain strong visual identity through consistency, repetition, and structure

Their symbols, colours, and typography are used the same way across documents, buildings, and communication, like the coat of arm, national flag etc since 1960.

Over time, this repetition makes the identity familiar.

And in your branding, familiarity builds trust and recognition.

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