Post by Damilare Ojeleye (@Ojayd)

Evolution of Customer Service to Customer Experience

Customer service used to be reactive. A customer complains, you respond. End of story. But modern customer experience is proactive. It designs what happens before the complaint even exists.

Think about companies like Amazon. They didn’t just improve support. They redesigned delivery speed, checkout simplicity, and return policies. That’s experience thinking.

Customer service solves problems. Customer experience prevents them.

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