Post by Jean Claude Agbortem Obi (@agbortemobi)

When companies tell me they want to enter the African market, I ask one question: “What problem are you here to solve?”

Many struggle to answer. Some simply want to offload old stock.

Africa is not a dumping ground. It is a diverse, opportunity-driven market with clear preferences and standards.

If you’re not creating value, you’re not ready.
#AfricaMarket #MarketEntry #BusinessStrategy #EmergingMarkets

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