Post by Sightng (@Aroba)
Ooni of Ife launches OJAJA soft drinks to promote African enterprise
Ooni of Ife, Oba Adeyeye Ogunwusi, has unveiled OJAJA Soft Drinks, a homegrown brand aimed at promoting African innovation and global competitiveness.
Kabiyesi stated, “It has always been my dream to build a powerful brand born from the soul of Africa, one that rises from our continent to command a confident place on the global stage.
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victor igbokwe: Please enlighten me if you can. How does this brand promote African innovation? I'm asking because the concept of the softdrinks is facsimile to Coca Cola. You also have the likes of Bigi that have also done the same. So, I respectfully ask what exactly is the innovation in HRM's Ojaja Soft Drinks?...